Realtor Resistance to Home Staging

It is always difficult when change comes. I can remember the one page contract. I can remember those huge MLS books. I can remember when there were no home inspections or disclosures, only caveat emptor.  I can remember when there was no continuing education. I can remember when there were no computers. We have adapted to all of these changes quite well, even if we were rather pig headed about it in the beginning. Change is good. Another big change is at the door – staging. Staging is not new. It has existed on the west coast where Barb Schwarz who founded Staged Homes has been staging for over 20 years. We easterners are kind of slow in catching up, but the concept of staging has finally made its way to Virginia. Countless magazine articles predict that staging will be commonplace in the near future. Please see news articles under “News”. So why is there all this resistance from realtors? Change, there’s that word again, but change is good remember? Seriously, we are here to help you. We want to partner with you for your benefit and the sellers. Leaving the work of explaining to seller what needs to be done and the staging the property is just one less thing you have to do. When you stage a house you are merchandising a product just like all the other products (homes) for sale. When you buy, you buy a house. When you make a house your own, you have a home. By staging, the product is made to appeal to a much larger range of buyers resulting in a faster sale and more money for the seller. We want to work with you. You won’t be disappointed.

We can do this together as a team.

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Join our Realtor Discount Club

Discounts are available for Realtors who pay the Evaluation Fee for clients.

Join the Team

The Staging Evaluation fee begins at $150. Realtors will pay a flat $99, regardless of the size of the property.

Together, we can make your listing stand apart from the competition and your sellers will love you.

We look forward to working with you.

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Want to be an ASP Realtor?

Successful Real Estate Agents know that in order to get top dollar for their clients (and top commissions for themselves) they need to know how Staging works and communicate the benefits of Home Staging to their clients. ASP Realtors are trained to work with ASP Stagers to get the most for their clients. It’s a partnership and we want to help.

Click here to get started right now!

ASPs are the benchmark of Staging.

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Home Staging Cycle Earnings

How Much Can YOU Earn When
You ASP™ Stage® Your Listings?
$48,000 or more!!

National Statistics** show that Staged homes stay on the market less time and therefore are less likely to experience a price reduction versus the un-staged competition.

Sellers only have control over two factors – how their house looks and their price.

When price reductions average 5-10% and the median priced home nationally is $220,000*, what does this mean for REALTORS®?

This equates to an average of $11,000 – $22,000…or an average of $16,500 that a seller would keep versus having to engage in price reductions as a primary sales strategy.

  • At 3% Commission: $495.00 more for you

When You Sell 2-4 homes per month . . .

  • At 3% Commission: $990 – $1,980 – more for you per month
  • At 3% Commission: $11,880 – $23,760 more per year!

And all you have done is added Home Staging as part of your listing and selling process to the current volume of sales you have. When you are offering your Sellers a way for them to get the most for their house, a tool to present their home to buyers on the internet and in person that will outshine the competition, don’t you think they will be willing to pay you your full commission?

You are bringing them more VALUE so they will keep a LOT more when they work with you.

Other Benefits:
When your listings sell faster, you won’t have to market them for as long – and that is a cost savings benefit to you. Less newspaper advertising, less marketing costs, less time in Open Houses, fewer brochures printed, etc.

Is it safe to estimate it saves a minimum of $700 per transaction?

  • $700 x 3 transactions = $2100 per month x 12 = $25,200 per year!

By Staging your listings for sale, you keep or earn another:
$48,000 or more!!

AND…what about the NEW Business you will get because you use this as a way to gain listings? How much more can you earn???

THOUSANDS $$ MORE!!

. . and the best part is your Sellers are benefiting greatly too!!

*Based on national statistics for median price home as reported by the National Association of Realtors **Based on statistical study from 2007 of over 400 Staged properties nationwide compiled by Stagedhomes.com. ©Copyright Jennie Norris & Stagedhomes.com. Not to be reproduced without permission. Stage is a Federally Registered trademark of Stagedhomes.com.

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