During your pre-listing appointment is the ideal time to tell your seller about home staging.
Many agents dislike telling the seller the negatives of their “cherished home.” When your presentation touches on the condition of the property, this is your time to introduce home staging. Emphasize that home staging is a partnership to get their home sold for top dollar and faster than unstaged properties. Explain to them that there are plans to meet every budget, time line and goal. Ask if you can have a home stager come out for an evaluation. This evaluation is on site, inside and outside and the beginning price is $150 for most properties. You can also invite the home stager to accompany you on your pre-listing appointment. Realtors get a $99 flat fee evaluation regardless of square footage.
We don’t want you to spend money. But rather we ask you to make an investment of your time, energy and dollars for the highest rate of return in the sale of your home.
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It is always difficult when change comes. I can remember the one page contract. I can remember those huge MLS books. I can remember when there were no home inspections or disclosures, only caveat emptor. I can remember when there was no continuing education. I can remember when there were no computers. We have adapted to all of these changes quite well, even if we were rather pig headed about it in the beginning. Change is good. Another big change is at the door – staging. Staging is not new. It has existed on the west coast where Barb Schwarz who founded Staged Homes has been staging for over 20 years. We easterners are kind of slow in catching up, but the concept of staging has finally made its way to Virginia. Countless magazine articles predict that staging will be commonplace in the near future. Please see news articles under “News”. So why is there all this resistance from realtors? Change, there’s that word again, but change is good remember? Seriously, we are here to help you. We want to partner with you for your benefit and the sellers. Leaving the work of explaining to seller what needs to be done and the staging the property is just one less thing you have to do. When you stage a house you are merchandising a product just like all the other products (homes) for sale. When you buy, you buy a house. When you make a house your own, you have a home. By staging, the product is made to appeal to a much larger range of buyers resulting in a faster sale and more money for the seller. We want to work with you. You won’t be disappointed.
We can do this together as a team.
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Discounts are available for Realtors who pay the Evaluation Fee for clients.
The Staging Evaluation fee begins at $150. Realtors will pay a flat $99, regardless of the size of the property.
Together, we can make your listing stand apart from the competition and your sellers will love you.
We look forward to working with you.
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Successful Real Estate Agents know that in order to get top dollar for their clients (and top commissions for themselves) they need to know how Staging works and communicate the benefits of Home Staging to their clients. ASP Realtors are trained to work with ASP Stagers to get the most for their clients. It’s a partnership and we want to help.
Click here to get started right now!
ASPs are the benchmark of Staging.
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